The Guardian Print Napalm by TBWA\Hunt\Lascaris Johannesburg

Napalm
The Print Ad titled Napalm was done by TBWA\Hunt\Lascaris Johannesburg advertising agency for subbrand: Mail & Guardian Newspaper (brand: The Guardian) in South Africa. It was released in Feb 2014.
Advertising campaign for The Guardian

The Guardian: Napalm

Brand
Mail & Guardian Newspaper  (The Guardian)
Media
Print
Released
February 2014
Posted
February 2014
Market
South Africa
Industry
Publishing, streaming & media
Agency
TBWA\Hunt\Lascaris Johannesburg
Executive Creative Director
Adam Livesey
Executive Creative Director
Matthew Brink
Creative Director
Justin Wright
Copywriter
Natalie Rose
Art Director
Thereza Norton

Awards:

One Show 2014
Advertisingnewspaper / full Page or Spread - CampaignSilver Pencil
Cannes Lions, 2014
PRESS LIONSNewspaper and Magazine: Publications & MediaBronze Lion Campaign
The Loeries Awards 2014
PRINT COMMUNICATIONNEWSPAPER ADVERTISINGSilver

Credits & Description:

This campaign from TBWAHuntLascaris, Johannesburg aims to demonstrate to all newsreaders the importance of freedom of press, which the Mail & Guardian strongly upholds. The campaign launched at a time where press freedom was a heavy conversation driver due to impending restrictions the South African government wanted to place on the media. The concept behind the campaign is conveyed through famous press photographs that have had their subjects removed so that only the locations are left, demonstrating that without freedom of press, there is no story.
Title: Napalm girl
Category: Publications & media
Client: Mail&Guardian
Agency: TBWAHuntLascaris, Johannesburg
Country: South Africa
Creative Director: Justin Wright
Executive Creative Director: Matthew Brink
Executive Creative Director: Adam Livesey
Art Director: Thereza Norton
Copywriter: Natalie Rose
Agency Producer: Sharon Cvetkovski
Retoucher: Rob Frew