Malaysian Nature Society: Hornbill

Credits & Description:

Agency: Y&R Malaysia
Client: Malaysian Nature Society
Art Director: Law Kok Yew
Art Director: Gigi Lee
Art Director: Joshua Tay
Copywriter: Wilcox Yap
Creative Director: Joshua Tay
Designer: Law Kok Yew
Designer: Nicholas Siew
Executive Creative Director: Gigi Lee
Illustrator: Law Kok Yew
Illustrator: Nicholas Siew
Print Maker: Oo Cheing Tam
Print Producer: Tl Tan
Typographer: Law Kok Yew
Typographer: Nicholas Siew
Printer: Cue Art & Design Associates
Account Handler: Eliza Wong
Brand Director (Client): Henry Goh
Malaysia has lost more than half of its natural rainforest. This makes the 130-million-year-old Belum-Temengor rainforest one of the last sanctuaries for many endangered animals.
To raise awareness of the effects of deforestation on wildlife, the Malaysian Nature Society launched a series of posters that reveals the brutality we unleash on some of Malaysia’s most endangered animals every time we cut a tree.
These designs were also silkscreened by hand onto recycled paper for a naturally raw and tactile feel, while also ensuring we reduced our environmental impact.