Marmite: The brand that took a stand, 1

Credits & Description:

Agency: Oliver UK
Client: Unilever
Product: Marmite
Title: The Brand That Took A Stand
Media: Social Post
Country: UK
Date Of Campaign: 28 March 2019
Background:
Marmite’s taste has been dividing families over breakfast tables for over 100 years. People either LOVE IT or HATE IT.
Idea:
However, we identified a topical and relevant opportunity to remind the nation that Marmite is intrinsic to the British breakfast – by using a subject most brands would regard as taboo. One that is just as divisive as Marmite…Brexit.
Results:
So when the Brexit chaos peaked, with the government voting on proposals ranging from: "Hard Brexit" to "Soft Brexit" to "No Brexit” we posted the very next morning. Right at the time we wanted people to be thinking of Marmite.