Caples Awards 2019 | ||
---|---|---|
Traditional media | - | Finalist |
Digital B to C | - | Finalist |
Agency: Oliver UK
Client: Unilever
Product: Marmite
Title: The Brand That Took A Stand
Media: Social Post
Country: UK
Date Of Campaign: 28 March 2019
Background:
Marmite’s taste has been dividing families over breakfast tables for over 100 years. People either LOVE IT or HATE IT.
Idea:
However, we identified a topical and relevant opportunity to remind the nation that Marmite is intrinsic to the British breakfast – by using a ...