Mars: Eyeroll

Credits & Description:

Client: Mars Wrigley Confectionary
Agency: BBDO Guerrero
Creative Chairman: David Guerrero
Executive Creative Director: Federico Fanti
Creative Director: Ali Silao
Art Director: Gab Bernal
Art Director: Jox Gonzales
Copywriter: Gio Gamban
Copywriter: Mica dela Rosa
Strategic Planner: Ara Cabalonga
Client Services Director: Karen Go
Strategy Director: Sonia Pascual
Senior Account Manager: Regie Ucang
Executive Director, Transformation: Roshan Nandwani
Social Media Manager: Macoy Averilla
Digital Analyst: Gab Los Baños
Published: April 2020
Country: Philippines
Synopsis:
As people are getting restless in quarantine and missing the outside world each day, Snickers and BBDO Guerrero found a bold way to highlight one of the best things about staying home— being you.A twist to its famous tagline "You're Not You When You're Hungry",the series of social posts shares the amusement of missing out on office pet peeves while being your truest self when staying at home. The social media campaign on Facebook ‘’you stay you when you #stayhome’ is growing into a crowdsourced effort, as people fill in the blanks and share their own relatable and comical stories, which are being turned into relevant, nonstop content.