Festival of Media Global Awards 2016 | ||
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MEDIA | Best Event/Experiential Campaign | Bronze |
BRAND: MasterCard
CATEGORY: Financial
REGION: Global
DATE: July - October 2015
AGENCY: Carat
MEDIA CHANNEL: Integrated,Mobile,Online,Out-of-Home,Radio,TV
Rugby Fever came to the UK in 2015. MasterCard was a first-tier sponsor of the RWC, hosted in London, with rights to use official RWC imagery and brand assets. This sponsorship level also provided the ability to have presence in stadiums and made MasterCard the preferred payment option at all RWC events and p...