McDonald's: Happy Moving Day: McMuffin

Credits & Description:

Client: McDonald's
Advertising Agency: Cossette, Montréal, Canada
Production: Consulat
Creative: Alexandre Gadoua
Creative: Barbara Jacques
Creative: Guillaume St-Hilaire
Creative: François-Julien Rainville
Creative: Alexandre Jutras
Creative: Ben Duquette
Accounts: Pauline Gomis
Media Agency: OMD
Production
Photographer: Simon Duhamel
Assistant: Renaud Lafrenière
Art Director: Sylvain Lemaître
Editing: Visual Box
Production: Eliane Sauvé
Country: Canada
Published: August 2020
Synopsis:
In the province of Quebec, Canada, most residential leases come to an end on the very same day. As a result, over 100K households pack their belongings and move into their new homes on what Quebecers refer to as “Moving Day”. To celebrate this unique tradition, McDonald’s Canada and Cossette brought to life a creative campaign to remind guests from across the province to treat themselves to McDelivery on an otherwise undoubtedly hectic day. The campaign was created by Cossette, and rolled out in print, out-of-home and social.