McDonald's Print Light Burger by DDB Budapest
The Print Ad titled Light Burger
was done by DDB Budapest advertising agency for McDonald's in Hungary. It was released in May 2018.
McDonald's: Light Burger
Brand
Media
Released
May 2018
Posted
March 2020
Market
Industry
Agency
Credits & Description:
Media: Print
Category: Restaurants & fast food
Client: McDonalds McDrive
Brand: McDonald's
Agency: DDB Budapest
Country: Hungary
Illustration / Photography: Gravy Inc (CZ)
Published: April 2018
Synopsis:
McDonald's wants to drive traffic to its McDrives, as well as celebrate their iconic products. The billboards depict an imagined long exposure shot, where the lights of cars on the road together make up the icon of a burger and a pack of frie...
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