McDonald's Print Light Fries by DDB Budapest
The Print Ad titled Light Fries
was done by DDB Budapest advertising agency for McDonald's in Hungary. It was released in May 2018.
McDonald's: Light Fries
Brand
Media
Released
May 2018
Posted
March 2020
Market
Industry
Agency
Credits & Description:
Category: Restaurants & fast food
Media: Print
Brand: McDonald's
Client: McDonalds McDrive
Agency: DDB Budapest
Country: Hungary
Illustration / Photography: Gravy Inc (CZ)
Published: April 2018
Synopsis:
McDonald's wants to drive traffic to its McDrives, as well as celebrate their iconic products. The billboards depict an imagined long exposure shot, where the lights of cars on the road together make up the icon of a burger and a pack of fries. The billboards are placed near McDrives.