Mercedes-Benz Print NAVIGATOR by El Laboratorio

The Print Ad titled NAVIGATOR was done by El Laboratorio advertising agency for subbrand: Mercedes Gps Navigation System (brand: Mercedes-Benz) in Spain. It was released in Jan 2004.

Mercedes-Benz: NAVIGATOR


Cannes Lions 2004
Eurobest 2004
Print & OtherCarsBronze

Credits & Description:

Title "Navigator"
Agency El Laboratorio
City Madrid
Advertiser DaimlerChrysler
Brand Name Mercedes-Benz
Product Name Mercedes GPS Navigation System
Business Sector Automotive Accessories & Services
Country of Production Spain
Language English
Type Print
Tagline GPS navigator, as standard in all Merceds-Benz models
Creative Director Carlos Holemans
Art Director Mar Frutos
Copywriter Alfredo Negri
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