To drive home the message that Midalia Steel's Patio Roofs offer all weather protection, Ad Impact, Perth created an ad that made innovative use of The West Australian's Weather section. We worked closely with The West to modify the Weather page without altering the main weather section in any way so we could communicate the product benefit powerfully.
Category: Retail services
Client: Midalia Steel
Agency: Ad Impact, Perth
Country: Australia
Art Director: petar mar...