Mitch&Me: Pennywise

Credits & Description:

Client: Mitch&Me
Agency: Jekyll & Hyde agency
Creative Director: Mikhail Rakov
Art Director: Anton Rusanov
Copywriter: Mikhail Rakov
Account Director: Elena Palamarchuk
Published: October 2020
Country: Russia
Synopsis:
«There's about a 90% chance that dog will never walk out of the shelter it is going to be dumped at. If your dog is big, black or any of the "Bully" breeds (pit bull, rottie, mastiff, etc) it was pretty much dead when you walked it through the front door. Those dogs just don't get adopted. It doesn't matter how 'sweet' or 'well behaved' they are. If your dog doesn't get adopted within its 72 hours, it will be destroyed». Shelter Manager - anonymous in North Carolina.
This Halloween Mitch&Me (dog’s shampoo brand) wanted to show people the real advantage of having scary big black adult «bully» breed dog. If you have one, you are lucky because no one and nothing are able to scare you anymore. Even in 2020.