Client: Mjalil Insurance
Agency: BBDO Ecuador
Executive Creative Director: Andrés Celis
Art Director: Oscar Muñoz
Art Director: Daniel Chonillo
Copywriter: Vicente Concha
Copywriter: Andrés Celis
Production company: Tibutronico
Agency Producer: Christopher Valdiviezo
Chief Executive Officer: Oscar Muñoz
Production Director: Sebastian Villagomez
Published: February 2020
Country: Ecuador
Synopsis:
80% of accidents happen in places that don't seem dangerous, which is why we wanted to show how something as safe as a crosswalk can turn into something as hazardous as a staircase.