Moen: Water Designs Our Life. Who Designs For Water?

Credits & Description:

Category: House, Garden
Media: Print
Brand: Moen
Agency: Havas
Geo: United States
Advertising Agency: Havas, Chicago, USA
Chief Creative Officer and Chairman, Havas Creative North America: Jason Peterson
Group Creative Directors: Jon Eckman, John Nussbaum
Creative Director: Chelsea Berger
Senior Art Director: Maxwell Billings
Writer: Jason Mann
Managing Director: Amy Merchant
Account Director: Marissa Jaeckel
Senior Project Manager: Susie Shipley
Strategy Director: Tom Hord
SVP, Client Services: Kaitlyn Murphy
VP, Client Services: Constance George
Media Planner, Supervisor: Landon Seely
Media Planner: Amanda Vitrano
Account Supervisor, Social: Laura Greene
Published: August 2018
Synopsis:
Moen, the #1 faucet brand in North America, is continuing its Water designs our life. Who designs for water? campaign by seeking a Water Director.
In an inventive approach to recruit for a unique position, Moen is creating this job in a quest to better experiences with water. Moen is starting the search with a full-page ad in The New York Times (photo on the right) and an all-out social campaign in order to enhance its job recruiting efforts.
Havas Chicago, Moen’s AOR, developed the creative and social media strategy for the campaign.
The average adult is 60% water. We're looking for someone who's all water.
Water designs our life. It carves out our cities, shapes where we live, and guides us to where we gather and grow as a community. For more than 75 years, water has been at the forefront of Moen's journey. It began with out founder, Al Moen, who invented the single-handed faucet and in effect, introduced the world to warm water.
As our story with water continues, so does Moen's vision - to make each and every interaction with water more meaningful. That's why we're hiring a Water Director - a partner who can connect our business to relevant initiatives and programs, all revolving around water. Is it you?
Join us as our water director. Learn more at moen.com/waterdirector.