Moinhos De Vento Hospital Print Eye by McCann Health Sao Paulo

Eye
The Print Ad titled Eye was done by McCann Health Sao Paulo advertising agency for Moinhos De Vento Hospital in Brazil. It was released in May 2018.
Advertising campaign: Faberge eggs

Moinhos De Vento Hospital: Eye

Brand
Moinhos De Vento Hospital
Media
Print
Released
May 2018
Posted
March 2020
Market
Brazil
Industry
Organ Donation
Agency
McCann Health Sao Paulo

Credits & Description:

Category: Health
Media: Print
Brand: Moinhos de Vento Hospital
Agency: McCann Health Brasil
Creative director: Bruno Abner Rebelo
Art directors: Thiago Silva and Daniel Machado
Designer: Marcelo Segovia
Copywriters: Monica Tritone and Nando Franchim
Client service: Ricardo Takahashi
Planning director: Fernanda Galvão
Media planning: Adriano Botter and Allan Gomes
Illustration: Lightfarm Brasil
Client approval: Mohamed Parrini, Marga Acioli and Débora Elmo
Published: April 2018
Synopsis:
According to the Brazilian Association of Organ Transplants, in every 8 potentially organ donor, only 1 effectively becomes a donor.
That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign “Who will inherit your greatest wealth?”, created by McCann Health in Brazil, that re-imagined Fabergé eggs as human organs, showcasing their value and beauty with artistic flare, to highlight the importance of organ donation.
“The campaign seeks to promote organ donations through the most basic question: what you will leave as a heritage? What you truly have of most precious?”, says Bruno Abner, McCann Health Brazil Creative Director.