Monoprix: Cocoa Powder

Credits & Description:

Alternative title: A Crush at Monoprix
BRAND: MONOPRIX
BRAND MANAGEMENT: FLORENCE CHAFFIOTTE, NICOLAS GOBERT, STÉPHANIE JALLET
AGENCY: ROSAPARK
Co-founders: JEAN-PATRICK CHIQUIAR, GILLES FICHTEBERG AND JEAN-FRANÇOIS SACCO
CREATIVE DIRECTORS: GILLES FICHTEBERG AND JEAN-FRANÇOIS SACCO
CREATIVE TEAM: YARA DALENS AND BÉNÉDICTE MORIN
TV PRODUCER: THOMAS LAURENT
PRINT PRODUCTION: JUSTINE DUDOGNON
ASSOCIATE DIRECTOR: QUENTIN LABAT
COMMERCIAL TEAM: LUCILE WISSOCQ, JEANNE NEUSCHWANDER & ARMELLE PISSAVY, QUENTIN BARBARAY
COMMUNITY MANAGER: CHARLOTTE GIRAUD
SENIOR PLANNING STRATEGY: ALEXANDRE RIBICHESU
INTERNATIONAL PR DIRECTOR: THEDA BRADDOCK
PRODUCTION: MUSCLE
DIRECTOR: DAVID FREYMOND
PRODUCER: LUCIE VIGIER
SOUND POST-PRODUCTION: SCHMOOZE
IMAGE POST-PRODUCTION: MUSCLE
Published: February 2018
Synopsis:
V-Day minus one.. and French grocery chain Monoprix is offering a unique opportunity for its customers - an unconventional and clever way for shy shoppers to discretely convey their feelings. The brand will offer a range of 7 fake food packages, each with a punny expression of affection and space to jot down a phone number. The '06 packs' (in France most cell numbers begin with 06) will be available in select stores for a limited time.
To promote the campaign, Rosapark, the agency behind the operation, created a film with Alice and César who regularly cross paths in the salad aisle. Intentionally kitsch, the spot portrays Alice's courageous manifestation of love. #UnCrushChezMonoprix