Museum of Contemporary Art Chicago (MCA): Museum of Contemporary Art Chicago (MCA)

Credits & Description:

Brand: Museum of Contemporary Art Chicago
Geo: United States of america
Client: Museum of Contemporary Art Chicago (MCA)
Director of Communications: Lauren Smallwood
Social Media Manager: Abraham Ritchie
Coordinator of Marketing: Melissa Roels
Agency: FCB Chicago
Chief Creative Officer: Liz Taylor
EVP, Head of Design: Kevin Grady
EVP, Executive Creative Director: Ecole Weinstein
Creative Director: Nok Sangdee
Associate Creative Director: John Potter
Management Director of Integrated Production Services: Kerry Hill
Executive Producer: Audrey Wojtonik
Producer: Jeannie Slezak
Associate Traffic Manager: Kate Vilt
VP, Director of Music: Stump Mahoney
VP, Director of Strategic Planning: Katie Lowman
VP, Group Management Director: Brooke Ward
Account Supervisor: Eric Lessens
Production: Lord + Thomas
Editor: Dave Cullen
Senior Motion Designer: Brian Steckel
Senior Producer: Clare Deady
Published: April 2018
Synopsis:
This weekend, the Museum of Contemporary Art Chicago (MCA) officially kicks off its first major ad campaign in 20 years. Called “Made You Look,” the campaign was developed in partnership with the Chicago office of FCB, and is a fully integrated effort – spanning digital, social, print and OOH – that reintroduces the museum to new and returning visitors following a major building redesign.
The launch is in conjunction with the MCA’s first-ever pop-up experience dedicated to the life and work of groundbreaking artist Howardena Pindell, whose retrospective is currently on view at the museum. The pop-up experience takes as its theme the year 1979, which was a pivotal time in Pindell’s life and work. (It was also the year she was involved in a life-threatening car accident, and the beginning of a prolific, five-decade-long career.) Inside the pop-up, called “1979: The Year That Changed Everything,” visitors will experience a time warp featuring the music, art, fashion and overall feeling of the year 1979 – with an undercurrent of Howardena’s work, life and philosophy running through it.