My Roti: Charlie Chaplin

Credits & Description:

Category: Food
Media: Print
Client: Asha Foods LLC
Brand: My Roti
Agency: Havas
Geo: Oman
Advertising Agency: Havas Worldwide Muscat, Oman
Creative Director: Tarun Batra
Art Directors: Madhu Parameswaran, Tarun Batra
Copywriter: Zakir Mohiyuddin
Illustrator: Sarina Abdulla
Photographer: Said Al-Harthy
Published: February 2017
Synopsis:
My Roti is a casual dining restaurant in Oman. Based on the concept of indie eating, it offers a menu crafted by fusing global ingredients with the nostalgic flavours of India. Known for its menu of original dishes, My Roti understands that the balance of right ingredients in cooking is everything.
This campaign makes use of iconic global figures to make a point that what they are made of, made them; it is their ingredients (their experiences, upbringing, influences, learning etc.) that made them the absolute indie thinkers they became. We handcrafted their images out of various Indian spices, which also reflects the tasteful personalization of My Roti.
Born into a family of performers + Joined a dance troupe at the age of 10 + Worked as a toymaker and shoe polisher + Trained in playing the cello and violin.
Right ingredients create wonders.