Nanfu Print The Powerful Human Battery, 7 by The Nine

The Powerful Human Battery, 7
The Print Ad titled The Powerful Human Battery, 7 was done by The Nine advertising agency for Nanfu in China. It was released in Dec 2019.
Advertising campaign for Nanfu

Nanfu: The Powerful Human Battery, 7

Brand
Nanfu
Media
Print
Released
December 2019
Posted
October 2020
Market
China
Industry
Batteries
Agency
The Nine
Creative Director
Jody Xiong
Art Director
Jody Xiong
Designer
Jody Xiong
Copywriter
Candy Chen
Chief Creative Officer
Jody Xiong
Illustrator
Hu Mo

Awards:

Cresta Awards 2020
Print DesignPackagingShortlist
ADC Awards 2020
IllustrationPackagingMerit
Packaging DesignHome / HousewareMerit

Credits & Description:

Title of Entry: The Powerful Human Battery
Brand: Nanfu Battery
Product/Service: Battery
Client: Nanfu Battery
Entrant Company: The Nine Shanghai
Creative Agency: The Nine Shanghai
Creative Director: Jody Xiong
Art Director: Jody Xiong
Designer: Jody Xiong
Copywriter: Candy Chen
Chief Creative Officer: Jody Xiong
Account Manager: Siqi Zhu
Illustrator: Hu Mo / Liu Junhao
Date of Release: 2019-12-29
Notes: Nanfu Battery Co. is an alkaline battery manufacturer and supplier. The company wishes to enhance its brand name and attract more consumers by way of producing a new series of packages.
Nanfu Battery products are famous for their ability to provide extraordinary electric power, and that kind of energy reminds us of people with great physical power. We chose the characters of Shaolin Kungfu monks, and sumo wrestlers, combined their positioned body with their inverted body, made their heads embedded into battery box, linked with springs. Two characters respectively formed a group of powerful human batteries. This form symbolizes the rich energy provided by Nanfu Battery.