National Geographic Print Lion and Zebra by Rocket Yard
The Print Ad titled Lion and Zebra
was done by Rocket Yard advertising agency for National Geographic in Estonia. It was released in Aug 2018.
National Geographic: Lion and Zebra
Brand
Media
Released
August 2018
Posted
March 2020
Market
Agency
Credits & Description:
Media: Print
Category: Entertainment & leisure
Client: National Geographic
Agency: Rocket Yard
Country: Estonia
CGI: Oussama Founi
Art Director: Oussama Founi
Illustrator: Sattu Rodrigues
Account manager: Ann Kelkej
Synopsis:
Rocket Yard's creative concept for Africa’s Deadliest TV show is to exemplify the face-to-face aspect of predator versus prey in a creative manner through the circle of life. Visually, they have personified the tension that exists between the two animals through dramatic art. Verbally, they have reinforced this through a consistent headline that sits across all communication.
In the endless circle of life, death for some means life for others.