Netflix Print, Outdoor Life of Pi by DDB Vancouver

Life of Pi
The Print Ad titled Life of Pi was done by DDB Vancouver advertising agency for Netflix in Canada. It was released in Jul 2014.

Netflix: Life of Pi

Brand
Released
July 2014
Posted
July 2014
Market
Executive Creative Director
Copywriter
Copywriter
Creative Director
Creative Director
Designer
Art Director
Production Agency
Director
Production Agency

Awards:

Cannes Lions, 2015
PRESSPRODUCT & SERVICE: PUBLICATIONS & MEDIABRONZE - CAMPAIGN

Credits & Description:

You gotta get it, to get it.
While Netflix enjoys brand maturity in the United States, it is currently facing a Canadian market that struggles to understand the value, quality or breadth of its service.
We all want to be included in the social culture around us âespecially the shared culture of great movies and TV shows. Movie and TV lovers already have Netflix. They got it, so they get it. If you donât have it, you donât get it. And if you wanna get it, you gotta get it. Get it?

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