Netflix Print, Outdoor Life of Pi [alternative] by DDB Vancouver

Life of Pi [alternative]
The Print Ad titled Life of Pi [alternative] was done by DDB Vancouver advertising agency for Netflix in Canada. It was released in Jul 2014.

Netflix: Life of Pi [alternative]

Brand
Released
July 2014
Posted
July 2014
Market
Executive Creative Director
Copywriter
Copywriter
Creative Director
Creative Director
Designer
Art Director
Production Agency
Director
Production Agency

Awards:

Cannes Lions, 2015
PRESSPRODUCT & SERVICE: PUBLICATIONS & MEDIABRONZE - CAMPAIGN

Credits & Description:

You gotta get it, to get it.
While Netflix enjoys brand maturity in the United States, it is currently facing a Canadian market that struggles to understand the value, quality or breadth of its service.
We all want to be included in the social culture around us âespecially the shared culture of great movies and TV shows. Movie and TV lovers already have Netflix. They got it, so they get it. If you donât have it, you donât get it. And if you wanna get it, you gotta get it. Get it?
Category: Entertainment & leisure
URL: http://netflix.ca/
Client: Netflix
Agency: DDB Canada Vancouver
Production: Steam / Anonymous Content
Country: Canada
Director: brian billow
Executive Creative Director: Dean Lee
Executive Creative Director: cosmo campbell
Creative Director: Josh Fehr
Creative Director: Dean Lee
Art Director / Copywriter: Daryl Gardiner
Copywriter: Jessica Schnurr
Copywriter: Geoff Vreeken
Art Director: Kelsey Hughes
Assoc Creative Director: Daryl Gardiner
Strategist: Rob Newell
Agency Producer: Karen Brown
Designer: Jack Curtis
Print Producer: Matthew Sy
Account team: Patty Jones
Account team: Roger Nairn
Project Manager: Matthew Sy
Production Artist: Tina Palmer
Production Artist: Laurice Martin
Senior Executive Producer-Anonymous Content: Eric Stern
Executive Producer-Steam: Krista Marshall
Executive Producer-Steam: Tony DiMarco
Director of Photography: Dion Beebe
Line Producer: Kelly King
Post-Production Company: Cycle Media
Editor: Matthew Griffiths
VFX/Animation Co: Peter Debay at Cycle Media
Colourist: Stefan Sonnenfeld at Company 3
Audio House: Vapor Music
Audio House Creative Directors: Joey Serlin, Andrew Harris
Audio House Producer: Natalie Schnurr
Casting Agency in LA: Ryan Bernstein
Casting Agency in Toronto: Andrew Hayes