New Zealand Lotteries: Boat

Credits & Description:

Everyone has a Lotto dream, but many people forget to pick up a ticket each week. To bring back some of the power and magic to the Lotto ticket, we created a campaign which demonstrates that every Lotto dream starts with a ticket. To do this, we folded large-scale Lotto tickets into various Lotto dreams, and put them near Lotto shops to serve as a reminder to pick up a ticket.



Category: Entertainment & leisure

Client: New Zealand Lotteries

Agency: DDB Group New Zealand

Country: New Zealand

Executive Creative Director: Andy Fackrell

Executive Creative Director: Toby Talbot

Art Director: Toby Morris

Art Director: Scott Maddox

Art Director: Brett Colliver

Copywriter: Simone Louis

Deputy Creative Director: Regan Grafton

Account Director: Charlie Stow

Agency Producer: Andy Robilliard

Photographer: Steve Boniface

Retoucher: Gordon Moir

Senior Account Manager: Kate Smart

Group Business Director - Angela Watson

Designer & Paper Engineer - Philip Fickling

Printer - Omnigraphics

Head of Marketing, New Zealand Lotteries - Val Green

Head of Marketing, New Zealand Lotteries - Wendy Rayner

Senior Marketing Manager - Large Jackpot Games, New Zealand Lotteries - Kirsty Phillips

Marketing Manager, Daily Games & NPD - Justin Powell