New Zealand Lotteries Print Hammock by DDB Auckland
The Print Ad titled Hammock
was done by DDB Auckland advertising agency for New Zealand Lotteries in New Zealand. It was released in Nov 2012.
New Zealand Lotteries: Hammock
Media
Released
November 2012
Posted
November 2012
Market
Industry
Agency
Executive Creative Director
Copywriter
Art Director
Art Director
Executive Creative Director
Art Director
Photographer
Credits & Description:
Everyone has a Lotto dream, but many people forget to pick up a ticket each week. To bring back some of the power and magic to the Lotto ticket, we created a campaign which demonstrates that every Lotto dream starts with a ticket. To do this, we folded large-scale Lotto tickets into various Lotto dreams, and put them near Lotto shops to serve as a reminder to pick up a ticket.
Category: Entertainment & leisure
Client: New Zealand Lotteries
Agency:...
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