New Zealand Transport Agency (NZTA) Print Belted Survivors - Liam Bethell by Clemenger BBDO Wellington
The Print Ad titled Belted Survivors - Liam Bethell
was done by Clemenger BBDO Wellington advertising agency for New Zealand Transport Agency (NZTA) in New Zealand. It was released in Feb 2020.
New Zealand Transport Agency (NZTA): Belted Survivors - Liam Bethell
Media
Released
February 2020
Posted
October 2020
Market
Industry
Creative Director
Awards:
| Cresta Awards 2020 | ||
|---|---|---|
| Print, Ooh | Small format poster | Gold |
| Craft | Outstanding Photography (any media) | Gold |
| Print, Ooh | Poster/Billboard campaign (2-6 executions) | Silver |
| Caples Awards 2020 | ||
| Digital B to C | - | Bronze |
| Integrated | - | Silver |
| PR | - | Silver |
| Ambient/Guerilla/Outdoor | - | Silver |
| Traditional media | - | Silver |
| Not for Profit | - | Silver |
| D&AD Awards 2020 | ||
| Digital | Use of Micro-Talent/Influencers | Shortlist |
| Clio Awards 2019 | ||
| Print & Out of Home Technique | Photography | Bronze |
| Out of Home | Poster | Bronze |
Credits & Description:
Agency: Clemenger BBDO Wellington
Client: NZ Transport Agency
Product: Road Safety
Title: Belted Survivors
Media: Digital, Outdoor, Print, PR
Country: New Zealand
Date Of Campaign: 14-02-19
Background: Live hard. Crash harder. Staunch young males make up the majority of NZ’s unrestrained crash fatalities. They reckon seatbelts are for kids, the elderly, the weak. It’s an unnecessary accessory that dents their manhood. 40% would’ve survived if they’d been...
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