Newsweek Print, Outdoor Galaxy Explosion by Y&R Prague

Galaxy Explosion
The Print Ad titled Galaxy Explosion was done by Y&R Prague advertising agency for Newsweek in Czech Republic. It was released in Oct 2016.
Advertising campaign: Some News Need A Week

Newsweek: Galaxy Explosion

Brand
Newsweek
Media
Print, Outdoor
Released
October 2016
Posted
October 2016
Market
Czech Republic
Industry
Magazines, Online Press, Media & Information
Agency
Y&R Prague
Chief Creative Officer
Tereza Sverakova
Creative Director
Atila Martins
Creative Director
Dora Pruzincova
Art Director
Jan Siller
Art Director
Viliam Pangrac
Copywriter
Jaroslav Kratochvila
Photographer
Pavel Hejny

Awards:

Clio Awards 2017
PrintProduct/ServiceBronze
Cannes Lions 2017
Print And PublishingPrint: Corporate Image & SponsorshipGold Lion Campaign
Golden Drum 2017
PressMediaGolden Drum Grand Prix
OOH (out of home)MediaSilver Drum

Credits & Description:

Title: Galaxy Explosion
Agency: Y&R Prague
Brand: Newsweek
Campaign Name: Some News Need A Week
Country: Czech Republic
Entrant Company: Y&R Prague
Advertising Agency: Y&R Prague
Regional Chief Creative Officer: Jaime Mandelbaum (Y&R)
Creative Director: Atila Martins (Y&R Prague)
Copywriter: Jaroslav Kratochvila (Y&R Prague)
Agency Producer: Tomas Tomasek (Gps Production)
Retouch: Monika Zahem (Freelance)
Graphic Designer: Jan Kroupa (Y&R Prague)
Executive Managing Director: Tomas Dvorak (Y&R Prague)
Chief Creative Officer: Tereza Sverakova (Y&R Prague)
Art Director: Jan Siller (Y&R Prague)
Photographer: Pavel Hejny (Freelance)
Ad: Viliam Pangrac (Y&R Prague)
Creative Director: Dora Pruzincova (Y&R Prague)
Creative idea explanation:
To launch Newsweek magazine on the Czech market, we decided to turn its title into a competitive advantage. Unlike fast news sources, Newsweek believes that it’s good to take the time to gather all the necessary information and wait how stories unfold. To dramatise our claim, we picked the biggest events of 2016 that had some surprising development in the course of a week. We used editorial style photography combined with a cardboard cut-out motif of a calendar to the show how the news evolved over time.