Nhô Sorvetes: Life Asks for Good Combinations - Banana and Açaí

Credits & Description:

Advertised brand: Nhô Sorvetes
Advertising Agency: Maya, São José do Rio Preto, Brazil
Creative Director: Leonardo Fratantonio
Art Director: Faustino Carmona, Afonso Athayde
Copywriter: João Biagi
CGI: João Vitor Ferreira
Account Executive: Natalia Coquemala
Country: Brazil
Published/Released: April, 2021

Synopsis:
Nhô sorvetes decided to expand its product mix by entering the açaí market, a market that has several competitors and few differentials from one brand to another.

Seeking to create a product appreciation we created an integrated campaign between digital and OOH impacting the public with a simple but effective concept. “Life asks for good combinations”, we are always looking to combine things that please us, a good job with a cool boss, good friends with hours of conversation and when we look for açaí this is no different, raw material and quality accompaniments are essential and it is what Nhô offers.