| Wave Festival 2018 | ||
|---|---|---|
| Direct | Channels Direct | Bronze |
| Direct | Digital & Social | Bronze |
Agency: AMPFY
Client: Nike
CD: Rodrigo Marangoni
Agency Producer: Letícia Hernandez
CW: Victor Martins
Assistance: Guilherme Brum
Sound Production: Jamute
Ampfy / CEO: Pedro Cabral
Ampfy / President: André Chueri
Ampfy / CCO: Fred Siqueira
Ampfy / ECD: Nego Lee
Ampfy / Social Media: Paulo Bellé
Ampfy / COO: Douglas Bocalão
Ampfy / Project Manager: Arthur Niggemann
Ampfy / CSO: Gabriel Borges
Ampfy / Planner: Renan Bianco
Nike / Camila Maranezzi
Nike / Rosana Fortes
URL:: http://www.awardz.cc/nikereact...
Art Director: Fabio Fregni, Gabriel Felde e Ricardo Falçarella
Production Company: Factory Brasil (montion and craft), Felms (concept/illustration), Bizsys (technology), Piloto
Synopsis (ENG):
Nike React is Nike’s biggest running shoe launch in 2018. What makes it special? Its softness and responsiveness that puts a spring in your step — as if you were running through a field of pillows and trampolines. But how do you sell shoes that feel amazing on your feet within the cold world of e-commerce?We created the Reactive Poster: a way to try out and experience the Nike React wherever you are. Consumers of nike.com received a poster with instructions to be followed. The poster on the floor, a smartphone in your hand and magically (by using AR technology on mobile browser application) a Nike React on your feet. Consumers could see the React on their feet , choose the color of the shoes they were trying on. After the trial they could share their experience with friends or shop online a real life Nike React. Without friction and without download any app.
Synopsis:
Nike React é o maior lançamento de corrida da Nike em 2018. O que o faz tão especial? Sua maciez e solado responsivo provocam uma reação de impulso, como se o consumidor estivesse correndo por um campo de travesseiros e trampolins. Mas como vender um produto tão sensorial no e-commerce da marca sem que o consumidor se deslocasse para uma loja física?Criamos o Reactive Poster: um novo jeito de experimentar o Nike React onde você estiver. Uma semana antes do lançamento global, compradores de Nike.com receberam um pôster com instruções a seguir. Com o pôster no chão e o celular na mão os usuários podiam calçá-lo virtualmente e comprar com exclusividade no site. Tudo isso através de uma experiência de realidade aumentada via navegadores. Sem fricção e sem download de aplicativos.