Nine Performance House Print Heroes, 1 by Lokal
The Print Ad titled Heroes, 1
was done by Lokal advertising agency for Nine Performance House in Turkey. It was released in Aug 2017.
Nine Performance House: Heroes, 1
Media
Released
August 2017
Posted
August 2017
Market
Industry
Agency
Creative Director
Creative Director
Copywriter
Art Director
Copywriter
Credits & Description:
Category: Recreation, Leisure
Media: Print
Brand: Nine Performance House
Agency: Lokal
Geo: Turkey
Advertising Agency: Lokal, İstanbul, Turkey
Creative Directors: Ali Göral, Boran Erem
Art Director: Elvin Tür
Copywriters: Tansu Demirok, Rahman Yıldız
Digital Artist: Garo Yontan
Published: August 2017
Synopsis:
Being fat sometimes has benefits if you have a positive point of view. However, communication in fitness category is based on deficiency of fat people. In this campaign, we aimed not to follow this path and position fat people as daily heroes.
Heroes of all sizes welcome