O Estadao De Sao Paulo: Hillary

Credits & Description:

Product: Estadão Online
Original Title: As coisas mudam rápido
Agency: FCB Brasil
Chief Creative Officer: Joanna Monteiro
Creative Executive Director: Fábio "Simon" Simões
Creative Directors: Marco Monteiro and André Pallu
Art Director: Renato Piccolo
Copywriter: Ricardo Wouters
Client Services: Elton Longhi, Anna Sant’Anna, Rafael Cardoso, Karoline Araújo
Planning: Marcia Neri, Bianca Reame, Rafael Gonçales
Client Approval: Flávio Pestana, Marcelo Moraes, Larissa Martinelli
Published: April 2018
Synopsis:
Things change fast, and Estadão's home page is tuned into these changes. This is the concept of the new campaign Estadão is launching to promote the new home page for its portal. The campaign is developed by FCB Brasil.
The ads feature phrases related to significant and surprising turns of events that happened in a short period of time. For example, there is a mention of Kevin Spacey's Emmy nomination, and how everything changed so quickly. The campaign has other pieces, including one about Hillary leading Trump in the polls, another about the Oscar for Best Picture being mistakenly announced as "The winner is La La Land," and more.