Oh My Glasses Inc.: Type

Credits & Description:

Eyewear brand TYPE releases new models American Typewriter, Bodoni and Times New Roman & All Fonts Popup Shop at 1LDK AOYAMA HOTEL open until September 13. Choose your glasses like selecting a typeface – the eyewear brand TYPE launched in January 2014 with this fresh new way of looking at eyewear. Today, we are excited to announce the new models American Typewriter, Bodoni and Times New Roman joining the TYPE lineup. As the choice of typeface affects expression in written communication, subtle design differences in eyeglasses frames change the impression of the person who wears them. Our glasses brand, TYPE, was inspired by the similarities between the function and design of typefaces and glasses. Each pair is handcrafted in Sabae city, known as the home of Japanese eyewear craftsmanship. All three models are available in a choice of black, tortoise or clear; as glasses or sunglasses. You can also order prescription glasses at the websites and store.Agency: Wieden + Kennedy, Tokyo
Category: Retail services
Brand: Oh My Glasses Inc.
Agency: Wieden + Kennedy, Tokyo
Country: Japan
URL: http://type.gs/
Executive Creative Director: Tota Hasegawa
Art Director: Daisuke Maki
Art Director: Kazuhi Yoshikawa
Studio Designer: Eriko Wakabayashi, Ayano Takase
Account Team: Takemi Sakairi, Hiroyo Takimura
PR: Akira Horiuchi (eyeheight), Maiko Nishikawa