O.k.: AIR CONDITIONER

Credits & Description:

Category: OTC Pharmacy

Advertiser: ECZACIBASI GIRISIM PAZARLAMA

Product/Service: O.K. CONDOMS

Agency: ULTRARPM

Executive Creative Director: R. Paul McMillen

Copywriter: Derya Karabina Banista

Art Director: Emrah Meshur

Account Manager: Muge Gurkaynak/Aysegul Ogelman

Account Supervisor: Baris Alemdar

Advertiser's Supervisor: Gelincik Onan

Photographer: Gokce Eren Memisoglu/Emrah Meshur

Type Of Ad: Newspaper and Magazine

Date of First Appearance: May 1 2009 12:00AM

Entrant Company: ULTRARPM , Istanbul, TURKEY



English Translation of Main Headlines

"DON'T SAY NOTHING WILL HAPPEN TO ME, OK?"
The print campaign is produced for Turkey's leading and popular condom brand O.K. It thoughtfully surpasses cultural and political sensitivities about condom communication by using a harmless analogy. Instead of directly addressing the issue of high risks involved in unprotected sexual intercourse, the print campaign focuses on the underlying attitude of negligence. The creative idea directly challenges the wide-spread nonchalance caused mainly by groundless self-confidence. A common, everyday example of carelessness serves as a pleasant warning without alienating or intimidating the readers.