Mena Cristal Awards 2014 | ||
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Press Cristal | NGO / GREAT CAUSE / CHARITY / PUBLIC INTEREST | SAPPHIRE (SILVER) |
Media: Print
Media: Media
Agency: BBDO
Brand: Okaz
Geo: Asia, Saudi Arabia
Buckle Up. Live.
Unconnected, the first part read a sad message, yet when connected to the second part through the seatbelt, the complete sentence would reveal a happier, life-celebrating meaning. This clearly depicts that the use of seatbelt is an easy & effective way to preserve and cherish one's life.
Advertising Agency: Impact BBDO, Jeddah, Saudi Arabia
Creative Director...