Okaz Publishing Print, Outdoor The Game by Impact BBDO Jeddah

The Game
The Print Ad titled The Game was done by Impact BBDO Jeddah advertising agency for subbrand: Okaz Organization for Press & Publication (brand: Okaz Publishing) in Saudi Arabia. It was released in Feb 2014.
Advertising campaign for Okaz Publishing

Okaz Publishing: The Game

Brand
Okaz Organization for Press & Publication  (Okaz Publishing)
Media
Print, Outdoor
Released
February 2014
Posted
February 2014
Market
Saudi Arabia
Industry
Publishing, streaming & media, Traffic safety
Agency
Impact BBDO Jeddah
Associate Creative Director
Shafiq Alam
Creative Director
Mohamad Sarhi

Awards:

Mena Cristal Awards 2014
Press CristalNGO / GREAT CAUSE / CHARITY / PUBLIC INTERESTSAPPHIRE (SILVER)
Outdoor CristalINSTORE POSTERS & DISPLAYSSAPPHIRE (SILVER)
Print Craft CristalCOPYWRITINGCRISTAL (GOLD)

Credits & Description:

Media: Print
Media: Media
Agency: BBDO
Brand: Okaz
Geo: Asia, Saudi Arabia
Buckle Up. Live.
Unconnected, the first part read a sad message, yet when connected to the second part through the seatbelt, the complete sentence would reveal a happier, life-celebrating meaning. This clearly depicts that the use of seatbelt is an easy & effective way to preserve and cherish one's life.
Advertising Agency: Impact BBDO, Jeddah, Saudi Arabia
Creative Director: Mohamad Sarhi
Associate Creative Director: Shafiq Alam
Senior Art Director: Mahmoud Khawaja
Copywriters: Amar Hasan, Lynn Ramadan
3D Artist: Junaid Khan
Graphic Designers: Sajid Ali, Ferdie Magsino
Published: January 2014