Category: Cosmetics & toiletries
Brand: P&G
Agency: Saatchi & Saatchi NY
Country: United States of America
For a woman, there's a point of realization that she needs to start taking action in regards to her skin. It's the time she takes examining herself in the mirror with her own internal monologue when she reflects most on her appearance. We captured this moment of reflection to also become a moment of stopping power. This visually arresting image confronts the reader with a truth she may never have contemplated before but won't soon forget. Especially the next time she looks in the mirror.
Category: Cosmetics & toiletries
Client: P&G
Agency: Saatchi & Saatchi NY
Country: United States of America
Creative Director: Craig Smith
Copywriter: Lindsay Coomes
Associate CD / Art Director: chris chao
Photographer: Giles Revell
Print Producer: maggie sumner