Omo Print Dirt Is Good [image] by Lowe Mena Dubai
![Dirt Is Good [image]](https://fcdn.me/3ba/e09/omo-dirt-is-good-image-7999a1553bb3bc3bf457cb3e34.jpg "Dirt Is Good [image]")
The Print Ad titled Dirt Is Good [image]
was done by Lowe Mena Dubai advertising agency for Omo in United Arab Emirates. It was released in Apr 2016.
Omo: Dirt Is Good [image]
Brand
Media
Released
April 2016
Posted
April 2016
Market
Industry
Agency
Art Director
Awards:
| Mena Effie Awards 2015 | ||
|---|---|---|
| Non - Food FMCG | Non - Food FMCG | Bronze |
Credits & Description:
Client: Unilever
Brand Name : OMO
Agency: Lowe MENA
Summary
OMO believes that by giving children the freedom to get dirty, we give them the opportunity to develop and grow. That’s why we are committed to encouraging parents to see that Dirt is Good. In a market cluttered with functional claims on stain removal, our informative, engaging and experiential campaign created an emotional bond with mothers; by getting them to reappraise their views on dirt. In 3 months, we conv...
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![Omo: The OMO Book of Dirt [image] 2 Outdoor Advert by Ogilvy Cape Town](https://fcdn.me/2bd/3e0/omo-the-omo-book-of-dirt-image-2-89b9c354ed9c40c3e11d7223b2.jpg?h=260 "The OMO Book of Dirt [image] 2")
