Mena Effie Awards 2015 | ||
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Non - Food FMCG | Non - Food FMCG | Bronze |
Client: Unilever
Brand Name : OMO
Agency: Lowe MENA
Summary
OMO believes that by giving children the freedom to get dirty, we give them the opportunity to develop and grow. That’s why we are committed to encouraging parents to see that Dirt is Good. In a market cluttered with functional claims on stain removal, our informative, engaging and experiential campaign created an emotional bond with mothers; by getting them to reappraise their views on dirt. In 3 months, we conv...