Sports lifestyles brand, Onitsuka Tiger, today unveils an inspiring campaign to support its Spring Summer 2013 collection.
Created by Blast Radius Amsterdam, ‘Craft of Movement’ marks a switch in focus for Onitsuka Tiger – from looking back at ancient Japan for inspiration, to unearthing the essence of Modern Japan. The campaign echoes the brand’s beautifully crafted, effortlessly cool and quietly confident designs.
The work revolves around a spectacular installation, designed by To...