Advertised brand: Pharma
Advertising Agency: Miami Ad School, Miami, US
Art Director: Marcelo Shalders
Copywriter: Ioannis Kalormakis
Published: May 2018
Opioid abuse is a major epidemic affecting people in all parts of the World. We needed ways to show how this affects anybody and everybody on a large global scale, so we decided to use the biggest and most watched sporting event on Earth: The World Cup.
Steering away from spending on large media and instead p...