Orbit Print Wrasse by DDB Johannesburg
The Print Ad titled Wrasse
was done by DDB Johannesburg advertising agency for Orbit in South Africa. It was released in Feb 2016.
Orbit: Wrasse
Brand
Media
Released
February 2016
Posted
February 2016
Market
Industry
Agency
Creative Director
Illustrator
Designer
Executive Creative Director
Awards:
| The Loeries Awards 2016 | ||
|---|---|---|
| PRINT COMMUNICATION | INDOOR POSTERS | Campaign Gold |
| CRAFTS - PRINT/OUTDOOR & OUT OF HOME | ILLUSTRATION | Campaign Craft Gold |
Credits & Description:
Cleaning symbiosis is a mutually beneficial association between two species, where one removes and eats parasites and other materials from the surface of the other. Cleaning symbiosis is well-known among marine fish, mammals and birds. We used this common association to highlight the mutually beneficial relationship between our client’s product and their consumers. Only Orbit gum cleans your teeth while you get enjoy the refreshing taste of their gum.
Media: Print
Category: Confectionery & snacks
Client: Wrigley
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: chris charoux
Retoucher: Karien van Niekerk
Designer: Melissa Grundlingh
Illustrator: Bernice Pretorius