Organ India Print Life is a gift, 2 by DDB Mudra Group Mumbai

Life is a gift, 2
The Print Ad titled Life is a gift, 2 was done by DDB Mudra Group Mumbai advertising agency for Organ India in India. It was released in Jan 2018.
Advertising campaign for Organ India

Organ India: Life is a gift, 2

Brand
Organ India
Media
Print
Released
January 2018
Posted
January 2018
Market
India
Industry
Organ Donation
Agency
DDB Mudra Group Mumbai
Executive Creative Director
Subhashish Datta
Art Director
Manoranjan Kumar
Copywriter
Manoranjan Kumar
Production Agency
Twinbrains
Director
Sonal Dabral

Credits & Description:

Alternative title: Kidney
Media: Print
Category: Public services & utilities
Client: ORGAN India
Agency: DDB Mudra Group
Production: Twinbrains
Country: India
Director: Sonal Dabral
Executive Creative Director: Subhashish Datta
Art Director: Manoranjan Kumar
Copywriter: Manoranjan Kumar
Account manager: Vinshul Upadhyay
Synopsis:
With more than 5,00,000 people dying every year due to non-availability of organs, the brand wanted to make people aware about organ donation being an important and a necessary practice. Though the problem was big, but it had a very simple solution and that was to make every person aware about organ donation. If every person starts donating organs, each donor can save up to nine lives and if the donor donates tissues, he can save many more. Thus the idea from DDB Mudra for the creative was born "Life is a gift".  This simple idea was a perfect fit for achieving the brand’s objectives as donating organs, saves lives and hence it is the greatest gift for the one who is in need for it.