Paddy Power: It Doesn't Matter

Credits & Description:

Media: Print
Category: Other
Client: Paddy Power
Agency: Officer&Gentleman, Madrid
Production: McNulty
Country: Spain
Director: Esteban Perles
Executive Creative Director: Javi Iñiguez de Onzoño
Executive Creative Director: Alex Katz
Art Director: Alex Katz
Art Director: Luis Álvarez
Art Director: Daniel Marco Muñoz
Copywriter: Javi Iñiguez de Onzoño
Copywriter: Mónica Gramunt
Producer: Carmen Caravaca
Agency Producer: Natalia Maure
Executive Producer: Kike Gasca
Client Contact: Paul Mallon
Managing Director: Jose Ortiz
Accounts Director: Alejandro Fata
Accounts Executive: Inma Ortega
Strategic Planner: Ainara Aizpuru
Camera and Editor: Alba Saldaña
Sound: Edu Delibes
Animation: SAGA
Synopsis:
The Premier League is under fire this past weekend’s Brighton’s Pride Festival, where its attitude towards homosexuality has been criticised. The protest has been organised by Paddy Power, who are partners of Brighton Pride, which is the UK’s biggest LGBTQ event. For the first time in history, there are over one million openly LGBTQ people in the UK alone. In other words, 1 in 50. That means one of them is happy, self-confident and proud of their sexuality... and the other 49 are Premier League footballers. Because isn’t it curious that, out of the hundreds of male footballers in the Premier League, not a single current player is openly gay? That’s why, as an official partner of the Brighton & Hove Pride Festival 2018, Paddy Power wants to show our support by encouraging our national heroes to come out and become role models, not only on the field, but off it as well. Because a Premier League with gay players shouldn’t be a fantasy league. On Saturday, August 4th, Paddy Power launched their float in the Brighton & Hove Pride Parade: the first official bus for gay professional footballers. Fabulous, fierce, and with all the rainbow trimmings...and absolutely no one on it. Because while the LGBTQ community has made incredible progress in other levels of society, when it comes to professional football, there’s still no gay in game. With their empty bus amongst the hundreds of other teeming with people, Paddy Power sent a powerful statement about the state of play in professional football, and a special message to any professional footballers who might be considering coming out: We’re ready when you are.
Gay professional footballers, the fans have come out to support you, now it’s your turn to...
Come Out and Play!
It Doesn't Matter How You Score Off The Pitch As Long As You Score On It