Agency: Maximo Creative
Media: Print
Category: Retail services
Client: Group Pai
Agency: Máximo Creative
Production: Street friends project
Country: Brazil
Creative Director: Juca Máximo
Art Director: Juca Máximo
Copywriter: Rédi Bortoluzzi
Illustrator: Juca Máximo
Vivian Mayumi
Synopsis:
Crack is one of the main threats to youth in Brazil.
Our campaign seeks to raise awareness of the consequences of this drug.