Paper Plus Print Kanye Tweets by FCB Auckland

Kanye Tweets
The Print Ad titled Kanye Tweets was done by FCB Auckland advertising agency for Paper Plus in New Zealand. It was released in Jul 2018.
Advertising campaign for Paper Plus

Paper Plus: Kanye Tweets

Brand
Paper Plus
Media
Print
Released
July 2018
Posted
March 2020
Market
New Zealand
Industry
Book store
Agency
FCB Auckland

Credits & Description:

Media: Print
Category: Retail services
Client: Paper Plus
Agency: FCB New Zealand
Country: New Zealand
Head of Craft: Nick Smith
Head of Planning: David Thomason
Chief Creative Officer: James Mok
Executive Creative Director: Tony Clewett
Senior Creative: Freddie Coltart
Senior Creative: Matt Williams
Account Director: Pauline So
Client Services Director: Jenni Doubleday
Senior Account Director: Hannah McLean
Account manager: Henry Fitzgerald
Client: Jacqui Dabrowski
Synopsis:
Today, New Zealanders are reading less and less, with just one in four of us finishing a single book each year. Paper Plus, New Zealand's largest book retailer, and champion of reading and literacy, need to change that. So in 2018, we used one thing our target are still reading; Twitter. We took three of Twitter’s most popular contributors (who also happen to post the most trivial and inane material), and encouraged our target to read something better a book, from Paper Plus.