Philharmonie De Paris: Piano

Credits & Description:

BRAND PHILHARMONIE DE PARIS
BRAND MANAGEMENT Hugues DE SAINT SIMON
Luc BROTÉ
AGENCY BETC
AGENCY MANAGEMENT Catherine EMPRIN
Isabelle PICOT
Peter FEURMOUR
Chief Creative Officer: Rémi Babinet
CREATIVE DIRECTORS Francis DE LIGT
Nathalie DUPONT
ART DIRECTOR Nicolas PRADO
COPYWRITER Clara LAFUENTE
Art Director Assistant: Audrey Coffignot
TRAFFIC Elise HERFORT
Art Buyer: Christine Lefers
PHOTOGRAPHER Paul & Martin
Agency Producer: Florence Douaud
MEDIA PLAN Outdoor
Banners
GIF
DATE OF RELEASE 13/09/2017
Synopsis:
BETC AND THE PHILHARMONIE DE PARIS PRESENT: NO LIMITS TO MUSIC
In January 2015 the Philharmonie de Paris opened its doors, hosting the Orchestra of Paris and symphonies from around the world, as well as musicians of all backgrounds, delivering a plethora of musical discoveries.
Since its inauguration, the Philharmonie de Paris has worked on the principle of accessibility and open-mindedness, towards music and people.
The institution is hoping to tear down barriers between different musical styles and their audiences. With exceptional acoustics, international programming, new types of concerts and interactive workshops, it promises to lure in even the most demanding of music-lovers, not to mention amateurs and families alike.
Under the tagline « no limits to music » BETC Paris has created 3 appetizing visuals with a colourful pop aesthetic. The eye-popping visuals with their mixed references to food and music have a clear message - come and devour music at the Philharmonie de Paris.
How about crispy piano keys in a chip box, spaghetti cable jacks or a mouth-watering ball of creamy violin ice-cream?