Play-doh Print Warhol by TwoAM.Agency

Warhol
The Print Ad titled Warhol was done by TwoAM.Agency advertising agency for Play-doh in South Africa. It was released in Jul 2018.
Advertising campaign: Kitchen Creations

Play-doh: Warhol

Brand
Play-doh
Media
Print
Released
July 2018
Posted
March 2020
Market
South Africa
Industry
Toys
Agency
TwoAM.Agency

Awards:

Loeries Africa Middle East 2018
Print CommunicationIndoor Posters - Type ACampaign Bronze

Credits & Description:

Category: Gaming
Media: Print
Brand: Play-Doh
Agency: TWO.AM
Geo: South Africa
Advertising Agency: TWO.AM Agency, Cape Town, South Africa
Executive Creative Director: Marco Russolillo
Creatie Director: Reijer van der Vlugt
Art Directors: Simona Potgieter, Marc Neilson, Lau Vietti
Group Account Director: Will Human
Published: May 2018
Synopsis:
Play-Doh's Kitchen Creations is designed to inspire kids' imaginations around food. It is said that eating is a necessity, but cooking is art - it requires a bit of imagination to bring out the potential in the raw ingredients. This campaign draws parallels between famous artworks using food as a subject (Roy Lichtenstein's Buttered Toast, Andy Warhol's Velvet Underground Banana and Banksy's Soup Cans) and the artist-like creativity that Play-Doh's Kitchen Creations encourages kids to find and to discover the art of playing with their food.