Princess Yachts: Father & Son

Credits & Description:

CLIENT: Princess Yachts International
URL: http://www.princessyachts.com
AGENCY: BSUR Agency, Amsterdam, The Netherlands
Chief Creative Officer: Joost Perik
Creative Director: Shandor Gancs
Art Director: Bob Haarmans
Copywriter: Ben Holder
Photographer: Roger Neve
Strategist: Antonin Jamond
Account Director: Niels Spaans
Project Manager: Marianne Johnston-Wood
Media Schedule: Financial Times, Vanity Fair, Oracle, Mayfair Times, Wallpaper, Hole & Corner Magazine, Aston Martin Magazine, Royal Opera House.
Challenge
BSUR was asked to create the first ever global brand campaign celebrating the exceptional Princess experience. Our challenge was to find a fresh approach within the category and reach enthusiasts beyond the boat world with unique stories of quality time at sea.