Client: Prisma
Agency: TBWA
Advertising Agency: TBWA\ Helsinki, Finland
Country: Finland
Published: June 2020
Synopsis:
Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA\ Helsinki evolved into one kind o...