Racv Print Overconfidence Cover, 4 by CHE Proximity Australia

Overconfidence Cover, 4
The Print Ad titled Overconfidence Cover, 4 was done by CHE Proximity Australia advertising agency for Racv in Australia. It was released in Jan 2019.

Racv: Overconfidence Cover, 4

Brand
Media
Released
January 2019
Posted
May 2020
Market
Industry

Awards:

Caples Awards 2019
Integrated-Bronze
Radical new strategy-Finalist
Ambient/Guerilla/Outdoor-Finalist
Traditional media-Finalist

Credits & Description:

Agency: CHE Proximity
Client: RACV
Product: Pet Insurance
Title: Overconfidence Cover
Media: OOH, Online Film, Medical Supplies
Country: Australia
Date Of Campaign: January 2019 - Onwards
Background:
The brief was to launch RACV Pet Insurance, a new entrant in the market. The target market was all Australian pet owners. Because 96% of them had no health cover at all for their beloved pets.
Idea:
We designed thousands of bespok...

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