Caples Awards 2019 | ||
---|---|---|
Integrated | - | Bronze |
Radical new strategy | - | Finalist |
Ambient/Guerilla/Outdoor | - | Finalist |
Traditional media | - | Finalist |
Agency: CHE Proximity
Client: RACV
Product: Pet Insurance
Title: Overconfidence Cover
Media: OOH, Online Film, Medical Supplies
Country: Australia
Date Of Campaign: January 2019 - Onwards
Background:
The brief was to launch RACV Pet Insurance, a new entrant in the market. The target market was all Australian pet owners. Because 96% of them had no health cover at all for their beloved pets.
Idea:
We designed thousands of bespok...