REALITATEA MEDIA Print QUEEN_THE MIRACLE by PROPAGANDA CONSULT

QUEEN_THE MIRACLE
The Print Ad titled QUEEN_THE MIRACLE was done by PROPAGANDA CONSULT advertising agency for REALITATEA MEDIA in Romania. It was released in Jul 2009.
Advertising campaign for REALITATEA MEDIA

REALITATEA MEDIA: QUEEN_THE MIRACLE

Brand
REALITATEA MEDIA
Media
Print
Released
July 2009
Posted
July 2009
Market
Romania
Industry
TV Channels/Radio Stations and Programmes
Agency
PROPAGANDA CONSULT
Creative Director
Andrei Tripsa
Illustrator
Tudor Pascanu
Copywriter
Vlad Tomei
Art Director
Bogdan Moraru

Credits & Description:

Category: Publications & Media

Advertiser: REALITATEA MEDIA

Product/Service: RADIO STATION

Agency: PROPAGANDA CONSULT

Creative Director: Andrei Tripsa

Copywriter: Tudor Pascanu/Vlad Tomei

Art Director: Bogdan Moraru

Illustrator: Tudor Pascanu

Type Of Ad: Newspaper

Date of First Appearance: Jul 23 2009 12:00AM

Entrant Company: PROPAGANDA CONSULT, Bucharest, ROMANIA



English Translation of Main Headlines



Gold is a radio station that focuses on the music of the '70's through the '90's. Our campaign targeted people for whom that music had a particular emotional relevance: it was the music of their youth. An important note to make is that during the communist era, Western music was very hard to get. And that's why fans were forced to show their dedication by copying their favorite music. And the album cover artwork, of course. Our campaign reminded people of those days and thus strongly contributed to the establishing a new brand that had nostalgia among its core values.