Reebok Print 9 to 5 by Translation

9 to 5
The Print Ad titled 9 to 5 was done by Translation advertising agency for Reebok in United States. It was released in Sep 2017.
Advertising campaign for Reebok

Reebok: 9 to 5

Brand
Reebok
Media
Print
Released
September 2017
Posted
September 2017
Market
United States
Industry
Sportswear, Athletic Footwear & Accessories
Agency
Translation
Chief Creative Officer
John Norman
Senior Copywriter
Gabrielle Attia
Senior Art Director
Fernando Mattei
Photographer
Jason Nocito

Credits & Description:

Media: Print
Category: Clothing & footwear
Client: Reebok
Agency: Translation
Country: United States of America
Chief Creative Officer: John Norman
Group Creative Director: Thiago Carvalho
Group Creative Director: Matt Comer
Senior Art Director: Fernando Mattei
Senior Copywriter: Gabrielle Attia
Photographer: Jason Nocito

Synopsis:

BACKGROUND
In the 80’s, Reebok has created a multi-use shoe that is still unique, timeless, and iconic today:
THE REEBOK CLASSIC LEATHER.
But the shoe lost its edge with the pack of "me too's" arrival.
BRIEFING
Put the Reebok Classic Leather back at the center of culture.
STRATEGY
Attacking the NON-CONFORMERS. The patron who DOES NOT ACCEPT LABELS or CLASSIFICATION of any kind.
Only a shoe with such fashion flexibility could be used as a blank canvas for the full expression of self.
IDEA
REEBOK CLASSIC LATHER: UNCLASSIFIED.